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9/28/1970 - Day Trip to the Far Side of Paradise by Eden Ross Lipson

NOT FOR PUBLICATIOI INSTITUTE OF CURRENT WORLD AFFAIRS Delaware Street Day Trip Far Side Paradise Berkeley September Mr H Nolte institute Current World Affairs BFifth Avenue Ne York N Y i0017 Dear Mr Nolte Crunchy Granola Huh You kidding What heaven prizefighter Joe Garaglola cousin A gangster dentures maybe Un Food Paradise One overlapping interests ultras conservative radical surging political counter culture organic health foods Whle young converts share sexual phobias inhibitions drove other generations orgies colonic irrigation threatened large external conspiracy calculate their chances survival prove foods Six years probably thought Buck Turgison Dr Strangelove pretty funny muttering about natural bodily fluids dawning Age Ecology stoned Children Aquarius started digging berries seriously The traditional patrons health foods surprised young hairy their conspirators craft amazed resurgence interest weaving carding Those interests seriously heading precarious rural communes The greater number living continue urban sprawls doing macram avoiding eating extra strange chemicals while breathe An accepted latest guidebook Bay Area discovered place happening Berkeley California places Co supermarkets The Co which operate right spirit Rochdale always range consumer services discount pricing cheapest places No matter compensat ambiance whatever economy OOO member families The Co always catered mostly middle class student customers carries specialty items satisfy exotic gourmet ethnic cravings ncreasing number health foods It stocked Crunchy Granola which historically avail health stores least years About years fastest selling items Co When happened frequency lately supply minor crisis because everyone complains complains loudly Normally cheerful clerks surly defensive repeating stick lettered apology social gastronomic drought again people nearly euphoric Since there increasing evidence whatever happens Berkeley eventuall happens almost everywhere should truth about Crunchy Gsnola before Like Crunchy Granola homely cereal comes package plain American tastes better looks The plain printed labels plastic forever coming apart splling listed contents Oats Soya Yellow D brown sugar wheat unsweetened coconut sesame vanil3a flavoring Aside other thing undersized label tells Crunchy Granola Ready Eat Just favorite fruit Sprinkle cooked cereals puddings Store place No preservatives added Mfg Lassen Foods Paradise California In other words despite equally memorable doesn Screaming Yellow Zonkers Corn Flakes worldly sophisticated European Familia It front There claim Crunchy Granola organic nutritious since crunchy those wholesome things popular assumption In probably better fancy boxed cereals cross between horse Mars Bars Even before report cereals summer group having fantasies about distributing Crunchy Granola across nation spirit Tom Lehrer Old Dope Peddlar doing doing Finally September summer tracked source The unholy unlikely industrial spies included manager FM radio station parents interior designer activist student member ICWA board Jack Geiger really wanted Tufts Delta Health Project collect Paradise On basis advance party recommendation changed rendezvous point Post Office Paradise headq uarters Lassen Foods Bakery Sales Room Juice Bar downtown Chico Downtown Chico about miles north San Francisco Sacramento Valley It commercial streets state college campus renown Silver Dollar Fairgrounds Lassen Foods store which opened months The store newish health foods store large clean quiet stocked fttll health goodies specialty items Kosher Marshmellows Kaffir Tea considered health foods outside cities The advertises usu81 grapefruit tomato papaya boysenberry juices Protein Pick Me Ups salads cookies In background Tennessee Ernie Ford siuging solemn hymns Mortuary music Hardly celebration health Over foamy Protein Pick Me Ups Christina Silvestrini manager about Lassen Foods Her friend farming Humbo County John Feekes worked doctors owned company bought wanted Feekes terrible farmer baker However business growing lately seldom anymore Before mentioned Seventh Day Adventists invented Granola While smokers hastily their cigarettes which ashtrays provided antagonize believer unnecessarily Immediately after introductions John Feekes asked women expedition Mt McKinley carried Crunchy Granola They pictures themselves eating The National Health Foods convention Atlantic City place moving store August Feekes young works orders Crunchy Granola first As matter initial truckload New York right A health stores gotten western health distributors divided occasional truckload their first order New York distributor specifically East Coast At first Feekes thought increasing demand Crunchy Granola After years happily family business Most people store while there weekday morning older stocking either Crunchy Granola products Vita Grains Granola Almonds Honey Crunchy Oats But Sunday guesses customers under however greeted ebulliant young asked organics While shuffled answer gleefully announced Brazilian Rio years which wonderful since coming states eaten hamburgers although still He Fresno crowded after Rio thought Chico especially because could organic Yes Feekes Granola invented Adventists believe another common Germany there Tennessee making interested distribution They about Some people bought along recipe doctors family business The Feekes store their cereal factory Feekes personally philosophy thinks right natural foods would drugs cigarettes What about religious music asked Oh clerks offered bring tapes store happened Tennessee Ernie Wayne morning factory Tf folks I coming actory Paradise gravel cement factory There picture Mt Lassen front Leaving Mr Feekes health foods juice Parad which Marx Brothers jokes aside honestly miles Chico foothills above splendid spattered The familiar linear plastic America disproportionate number aggressively advertised trailer camps After sharing picnic which included Crunchy Granola yellow jackets Paradise municipal headed looking gravel Parked front dusty large truck labelled Crunchy Granola Express Wayne Schlottuer behind introduced himself cheerfully Stocky smiling cnuamon Levis through factory totally unlike laboratory world General Mills The supply casually stacked sacks boxes seeds honey Through could Conrad performing magic ritual produces Crunchy Granola In January Lassen Foods turning between three thousand pounds cereal month using regular bakers toasting cereal The factory custom built Wayne Schlottuer explained background farming while garbage business after I father bakery I guess I always interested product specially figured specifications first cylyndrlcal roasting helped build Paradise There three ovens nearly Crunchy Granola month Wayne figures capacity ovens designing extentions factory Anyway antechamber ovens Conrad bulky young counsellor decked white apron opening sacks carrying rotating barrel front dumping Rolled spill floor It smells sweet After grains batch measures syrup mostly vanilla sugar starts spinning When batch thoroughly mixed poured nearest lable stsrts yarmly rolling toward where sampled again transferred storage At little counter spouts suspended which reslly Two girls quietly One measures Crunchy Granola three pound weighs grocery store scale floor passes neighbor applies label stacks A stock cartons piles transfer trucks ERL That No inventory All Crunchy Granola Crunchy Granola Honey Almonds Vita Grains order The Crunchy Oats Lassen Foods market produced little mountains Granolas uaker Oats Cedar Rapids They railroad carload truckfull comes Chico every eight When rented truck comes New York Cedar Rapids The local The recipe secret subject friendly dispute between Conrad Ws At point asked Wayne Crunchy Granola He paused grinned roared laughter hastened explain table because tasting Co juggle proportions A people recipes things Crunchy Grsola thinking about either putting label pound package produce collecting recipe booklet Whereupon someone offered taste which brought slivered passed around employees judged tasty Conrad packers experimenting Crunchy Granola Chocolate Chip cookies inquire about lightness baking powder flavor lemon raisins Conrad recommended bourbon complementing particular vanilla Crunchy Granola produced between pound comparisodon Rice Crispies Figure agaiust weight contents really about The profit margin about third In Bay Area price pound Someone wrote Texas pound which means health distributor Tulsa doing event Berkeley Co Cps largest single customers buying about OOO casesa month about pounds Although Vita Grains introduced selling almost Granola The difference As cashew sesame seeds sugar Wayne doesn consider Familia Musli similar European products serous competition He brought Honey Almond Crunchy Granola hurry heard smeone about something There flurry investor competitor interest cereal report summer actually boost sales They already climbing sharply A Pet Foods snooping around talked Lassen Foods suppliers trying figure functioned Safeway interested stocking C runchy Granola An hurry supply Saeway until without reducing service existing customers Is Crunchy Granola Wayne grinned They going protein pretty comes about calories ounce He really philosophy anyway business family business doing Crunchy Granola peals people San Francisco L A New York He hardly anyone Sincerely Ross Lipson Received New York October